If a product had a label indicating its large carbon footprint, would you buy it? Two researchers from CU Boulder examine this in their recent paper, published in the journal Nature Human Behavior. Lead author of the study, Zia Mehrabi, is our newest fellow at the Institute of Behavioral Science, assistant professor of environmental studies at CU Boulder, and founder of the Better Planet Laboratory. Ahead of Earth Day 2025, he sat down with CUBT’s Yvaine Ye to share how labels could impact our emissions.
